Marketing Outrageously “Redux” by Jon Spoelstra, foreword by Mark Cuban.
Being published in 2010 means it could be slightly outdated…right? I think it would be slightly different if it was written in the past 2 years. BUT, the “different” part would only be the addition of more information. I’ve started reading my share of marketing books, articles and webinars, but this book has been the most influential in creating my base. It’s different than practical experience which I’ve gotten a good deal of. It’s like a research study, many of which I’ve had to read during my masters work in the past year and a half. It suggests things, poses questions, has a thesis, methods, conclusions and facts/data to back up the claims.
This book gives you a different approach than most. It isn’t telling you how to do the job, it suggests ways to manage tasks, and gives you different options if you wish to use them. I’m sorry, I forgot the main piece of why this book is great. Why it resonated directly with me. It pushes you to put your business and yourself out there, TO BE OUTRAGEOUS! Most other marketing books tell you what works, how to do it.
I’ve never been about just making something work or hearing about it. I need to experience something, work on it myself. This book urges you to step outside of the offices literally;
Where The Employee Is King
- Employee comic handbook
- Free education
- No-Miss Policy
- Forced Vacations
- Six-week paid sabbatical
- Help in negotiating your next job
“Dan, those are not tactics to market outrageously” But, they are. Anything to help aid your employees in their lives, is helping you. Happy wife, happy life? Happy employee, happy company! Helping others achieve their goals, makes them more willing to help you reach yours.
How do you keeping growing when you’ve got a marketing block. The answer is easy, but you have to take a step back to see everything from the outside. You need to figure out what your competitors are doing, to beat you. Put together a group of your own people and task them with finding alternative ways to attract an audience better than you are now. Make them beat you, at your own game.
Boom, there’s your first taste of what the next plan could grow out of. Just like I tell most people I know, you can’t have shame in this business. This books pushes that thought. We can’t be afraid to be outrageous, try and fail, or just do something. Trying is better than nothing.
This book title sounds more like it’s for people in marketing, but it has so much information for tickets and leadership. It’s just built into the book. Everyone wants the newest and best book. This is not the newest book, but it resonated the most with my marketing thought process.
DO IT, you won’t regret it.